Branding articles

How to Design a Beautiful QR Code Without Breaking Scanability (Gradients, Logos, Frames)

A QR code does not have to look like a black-and-white shipping label. It can use brand colors, a gradient, rounded modules, custom finder eyes, a center logo, a call-to-action frame, and restrained visual effects. The hard part is knowing which changes are cosmetic and which changes remove information a scanner needs. Good QR code design works in layers. Start with a strong, ordinary code. Add …